Dip into Luxury: Spas and Water Therapy

Sometimes, the best wellness activity involves zero effort. Book yourself a day at one of Durham’s luxurious spas, like Seaham Hall Serenity Spa, Radisson Blu Durham NuSpa, or Ramside Hall. Treat yourself to hydrotherapy pools, thermal suites, and decadent water-based treatments designed to ease tension and leave you glowing. Aqua massage, anyone? You’ll float out feeling like a brand-new person.

Wild Swimming: Nature’s Own Pool

Feeling brave? Dive into wild swimming at one of Durham’s scenic spots. The cool, crisp waters are invigorating, offering a natural remedy for stress and anxiety.

Head to Seaham Harbour Marina, a popular spot for wild swimming. Shielded by the harbour wall, this little beach is the perfect sheltered spot to enjoy a dip, with calm waters and a welcoming community of swimmers, it’s perfect for both beginners and seasoned pros. The marina’s amenities, such as changing facilities and nearby cafes, make it a convenient choice for a refreshing dip.

For a more natural setting, explore the River Wear’s quieter stretches or take a dip in other recommended safe swimming areas around Durham. Always prioritise safety, check water conditions, swim with a buddy, and wear a wetsuit if the water is chilly. Joining a local swimming group or guided session is a great way to build confidence and stay safe while exploring these rejuvenating adventures.

Gorge Walking and Tubing: Thrills on the River Tees

For those seeking an adrenaline rush, gorge walking and tubing in the Durham Dales are must-try activities. With professional guides leading the way, you can scramble over rocks, wade through crystal-clear waters, and marvel at the dramatic beauty of the River Tees, including Low Force Waterfall.

Tubing takes the adventure up a notch as you float along the river, navigating gentle rapids and serene pools alike. These activities combine excitement and connection with nature, making them perfect for thrill-seekers and those looking to challenge themselves. Safety gear and expert guidance ensure you can focus on the fun while staying safe.

Paddle Boarding and Kayaking: Float Your Worries Away

For a mix of fun and fitness, grab a paddle! Stand-up paddleboarding (SUP) and kayaking are both fantastic ways to explore Durham’s waterways. while working out your core and clearing your head. Venues like Seaham Harbour Marina and the River Wear with Adventure Access offer calm, scenic settings to perfect your balance and paddle technique. Bonus points if you manage not to fall in!

Kayaking is an excellent way to immerse yourself in nature, gliding along serene waters that offer a sense of calm and focus. It’s also a fantastic full-body workout combined with the soothing sound of water, is a natural stress reliever. Spots like Seaham Harbour Marina and the River Wear provide ideal settings for beginners and seasoned kayakers alike.

Stand-up paddleboarding (SUP) adds an element of balance and concentration, making it both a physical and mental exercise, by focusing the mind and releasing endorphins as you float along. It’s also a great way to ensure your body is getting the fresh air and vitamin D that it needs. Kayaking in a tandem or with others also provides a perfect opportunity to create lasting memories.

Row, Row, Row Your Boat (Gently Down the Wear)

For a quintessential Durham experience, hire a rowing boat from Brown’s boats and take to the River Wear. It’s a leisurely way to enjoy the city’s iconic architecture and lush riverside views. Perfect for families, couples, or anyone who enjoys a gentle workout with maximum relaxation potential. Remember, the slower you row, the more time you have to soak it all in.

For those interested in learning more about the sport of rowing, why not visit Durham Amateur Rowing Club? Open to all ages and abilities, the club offers training sessions, social rows, and even adapted boats for people with disabilities. It’s a fantastic way to embrace the camaraderie of the sport while improving your fitness and mental well-being.

Don’t miss Durham Regatta! Held on the second weekend in June on the River Wear in Durham City,  known as the Henley of the North. It’s the second-oldest rowing regatta in England offering a spectacular weekend of racing and riverbank entertainment.

Sail Away: Channel Your Inner Captain

Ever dreamed of setting sail? Durham’s sailing clubs, such as Derwent Reservoir Sailing Club or Teesdale Sailing Club at Grassholme Reservoir, make it easy for beginners and seasoned sailors alike to take to the water. There’s something magical about feeling the wind in your hair and the water beneath your boat, it’s an instant mood lifter.

Waterside Walking: Wellness Without Getting Wet

Not quite ready to get your feet wet? A waterside walk might be just the ticket. Stroll along the riverside paths in Durham City or explore the trails around reservoirs like Waskerley and Tunstall. For a coastal twist, head to the Durham Heritage Coast, where dramatic cliffs, quiet beaches, and expansive sea views create a stunning backdrop for a walk. In the Durham Dales, trails wind past iconic landmarks like High Force Waterfall, offering both tranquillity and breathtaking scenery.

Many studies have found that simply spending time near water, whether a bubbling brook, or the crashing waves of the sea is good for the mind and body. The calming sound of flowing water can lower stress and boost creativity. Walking by water combines the benefits of gentle exercise with the restorative power of nature, making it a wellness win-win!

Drift Away on the Prince Bishops River Cruiser

Hitting the water on the Prince Bishops River Cruiser is a great way to sit back and relax as you soak up the sights of historic Durham City. Glide along the River Wear, marvelling at stunning views of the city, including the Durham Cathedral and Castle UNESCO World Heritage Site. As you meander through the tranquil waters, let the gentle sway of the boat soothe your mind and melt away stress.

Keep your eyes peeled for the vibrant wildlife that calls the River Wear home. From graceful swans and cheeky ducks to kingfishers darting along the water’s edge, there’s always something to spot. If you’re lucky, you might even catch sight of an otter or a heron fishing in the shallows.

Stay Safe: Water Safety Tips for Every Adventure

Before you dive into Durham, safety should always come first. Here are some essential water safety tips to ensure your adventures stay fun and worry-free:

• Check Water Conditions: Always research and assess water conditions before heading out. Look for signs about currents, depth, and potential hazards in the area.
• Go with Professionals: For activities like paddleboarding, kayaking, or wild swimming, consider joining a professional tour or group. They’ll provide safety equipment, guidance, and local knowledge.
• Never Swim Alone: If you’re heading out for wild swimming or water sports, always go with a buddy. It’s safer and more enjoyable to share the experience.
• Wear the Right Gear: Use appropriate safety equipment such as life jackets, wetsuits, or helmets depending on your activity. Always ensure your gear is in good condition.
• Know Your Limits: Don’t push yourself too hard, especially if you’re new to water activities. Stick to beginner-friendly locations and gradually build your skills.
• Keep Hydrated and Warm: Even when surrounded by water, staying hydrated is key. Bring a thermos of warm drink for post-swim recovery if you’re braving cooler waters.
• Stay Alert to Wildlife: While enjoying the water, respect the natural habitats of wildlife and avoid disturbing them.

There's lots of places to meet the main man himself in Durham, from cosy grottos, to grand parades and enchanting events, check out our guide to places across the county that still have availability to see Santa this year. 

Raby Castle, Park and Gardens

Step into the beautifully decorated Yuletide Yurt for a magical meet and greet with Mr & Mrs Claus! Surrounded by twinkling lights and festive décor, enjoy a heart warming encounter and capture special Christmas memories with the jolly couple. Each child will receive a gift from Santa Claus himself and as part of your ticket you can extend your visit and explore the stunning Walled Gardens and Deer Park. 

Various times, Sunday 8 December (10 – 11am will be a quiet sensory meet and greet session with no music or lights with reduced numbers). Saturday and Sunday 14 - 15, and 21 - 22 December 10am - 4pm. 

AGLOW at Auckland Palace

A definite must-visit this festive season. AGLOW returns to light up the night sky above Auckland Palace with 22 incredible displays, including some of the largest installations in the UK! As you make your way around the 1.5 mile outdoor trail be sure to make a pit stop at Santa's Village, where Santa and his elves will be performing throughout the evening at various times as they prepare for Christmas. 

AGLOW is open various evenings until 31 December (closed Christmas Day). 

Adventure Valley, Winter Wonderland 

Meet Santa and receive a golden ticket to use in his toy shop at Adventure Valley's annual Winter Wonderland. You'll also get creative with Mrs Claus, bounce on the winter inflatables, ride on animals and train to become an elf! Be quick, very limited dates remaining.

Open every weekend until 22 December, all day 23 and 24 December 2024.

Beamish, The Living Museum of the North 

During the Christmas celebrations at Beamish Museum, which runs until 24 December 2024, visitors can enjoy truly traditional festivities, including an exciting Elf Trail, yuletide treats, fairground rides, and visiting Father Christmas in his grotto at Rowley Station Goods Yard.

Grotto tickets must be pre-booked before your visit and subject to availability. Open every Thursday and Friday throughout December.  

Ushaw Historic House, Chapels and Gardens

On Saturday 7 and Sunday 8 December (10am - 12pm and 1pm - 3pm) you can enjoy a meet and greet wth Santa in Ushaw's historic parlour, where each child will recieve a personalised mug, enjoy a hot chocolate or juice as they chat to Santa, with lots of photo opportunities. 

On Tuesday 10 December (10am - 11.30am and 1pm - 2.30pm) little ones can join Father Christmas for a relaxed pre-school session, where he will read a jolly story to the group, then take time to talk to each child, chatting over a hot drink and gifting each child with a personalised mug keepsake. 

Dalton Park Outlet Shopping Destination 

Enjoy a spot of Christmas shopping at the North East’s biggest outlet shopping destination and pop in to see Santa in his traditional grotto to tell him what’s on your secret ‘wish list’. Little ones can meet Father Christmas to tell him what's on their Christmas wishes, recieve a special gift and capture the moment wiht a photograpgh with the whole family. 

Santa’s Grotto is open every Saturday 10am to 5pm and Sunday 11am to 4pm until 15 December and daily from 16 to 24 December from 11am to 3pm. 

Walkergate

Santa Claus is taking a short break from his workshop at the North Pole to visit the children and adults of Durham at Walkergate this Christmas. The jolly old man will be popping into the restaurants, bars and eateries on Saturday 14 December between 12pm and 6pm to see everyone, checking off all the names on his nice list and handing out treats.

Weardale Railway

Hop on board the Santa Express at Weardale Railway. A truly magical experience for all the family with live onboard performances, including the conductor, Santa and Mrs Claus and their team of cheeky elves. Jounrey to a secret location, hidden deep in Weardale as a magical narrated Christmas Story unfolds, with festive sing-along songs and bags of Christmas cheer!

Various dates, with four trains running on weekends and two per day through the week, until 24 December. 

Prince Bishop’s Place

Whilst Christmas shopping in historic Durham City, little ones can visit Santa Claus in his magical Winter Lodge at Prince Bishops Place in the heart of the city and receive a special gift.

Open Friday to Saturday 11am - 4pm, and Sundays 12pm - 4pm until 24 December. Plus Monday 23 11am - 4pm and Tuesday 24 December 11am - 3pm.

There's lots more magical Christmas events happening across the county this festive season, check out our events page for more information. 

Raby Castle, Park and Gardens, along with the stunning High Force Hotel and Waterfall, is making Christmas gifting stress-free and magical with their unique range of experiences.

From nature-filled adventures to historic treasures, Raby Estate’s thoughtful selection of vouchers offers something special for everyone on your list, from the wildlife lover to the history buff, the budding chef to the kids who just want to climb, explore, and play!

Why Choose an Experience Over Stuff?

A growing number of us are choosing experiences over things, with a whopping 66% of young adults saying they’d prefer to make memories than add more clutter to their shelves. It’s no wonder experiences don’t just last a moment; they leave lasting impressions.

With 27 incredible options to choose from on Raby's gifting menu, you’re guaranteed to find the perfect treat for even the hardest-to-please loved ones. Here are just a few highlights:

Deer Safari Adventures

Hop aboard a 4x4 with Raby’s expert rangers and get up close with herds of majestic red and fallow deer. Prefer to stretch your legs? Try the Deer Safari on foot, a guided wander through the estate’s gorgeous parkland. Both options include fascinating insights into the deer’s habits and conservation efforts, not to mention stunning photo opportunities!

Stargazing Supper at High Force Waterfall

Start your evening with a delicious 3-course meal at the cosy High Force Hotel, followed by a tourch lit walk down to High Force Waterfall. Be sure to wrap up warm and marvel at the wonders of the night sky during a guided stargazing experience. You’ll experience one of England’s most breathtaking waterfalls under a blanket of stars. Dreamy, right?

Cookery Masterclass in a Medieval Kitchen

Treat the foodies in your life to a cookery lesson like no other in Raby Castle’s medieval kitchen! It’s the perfect blend of history and gastronomy. You'll explore traditional ingredients and cooking methods, all within the atmospheric surroundings of the castle's ancient kitchen.

Moorland Experience for Two

Step into the wild beauty of the Durham Dales and North Pennines for an exclusive guided tour of peaks, valleys, and unique biodiversity. Spot a variety of wildlife, from rare bird species and small mammals to colourful insects and plants. It’s the ultimate off-the-beaten-track adventure.

Bespoke Tours & Castle Secrets

History enthusiasts can dive deep into Raby Castle’s fascinating past, from its links to the “Rising of the North” to its collection of art, treasures, and even the castle's American history.

Overnight Stays and Afternoon Teas

Treat someone to a relaxing night at the High Force Hotel or an elegant glasshouse afternoon tea at The Vinery Restaurant. Perfect for couples or anyone who needs a bit of pampering!

Create Your Own Adventure

Want to make it even more personal? Raby’s new concierge-style service lets you design bespoke packages tailored to your loved one’s interests. Whether it’s a mix of history, nature, and fine dining or a full-day adventure exploring the estate, their friendly team will help you create the ultimate gift.

Give the Gift of Raby This Christmas

This festive season, make your gift stand out, not just under the tree but in the hearts of your loved ones. With Raby’s thoughtfully curated experiences, you’ll give more than a day out, you’ll give a story to tell, a memory to cherish, and a reason to smile long after the Christmas lights have been packed away.

Gift vouchers are available now. Order online or visit Raby Castle’s retail shop to pick the perfect present. 

Christmas wreath workshop at Lumley castle

Create a Christmas wreath as unique as you at Lumley Castle from 30 November –3 December. Immerse yourself in creativity and Christmas joy as you learn step by step how to create a luxurious festive wreath that you can proudly display on your door. The workshop will take you through each of the making stages using techniques and traditional festive dried fruits, berries, pinecones and stylish coloured ribbon.

Indoor Christmas Craft Market at Trimdon

Explore the Indoor Christmas Craft Market at Trimdon Station community centre on 30 November. The craft market will have a range of stalls selling, homemade soaps, resin crafts, jewellery, suncatchers, and personalised gifts. The perfect spot to pick up Christmas presents while enjoying a lovely afternoon with some amazing sellers.

Festive flower demonstration at Durham University Botanic Garden

Do you want some new ideas on how to decorate your home this Christmas? Then the festive flower demonstration at Durham University Botanic Garden on 1 December is a great place to start. Watch, learn, then create a fantastic festive flower arrangement that’s ready to take centre stage in your home this Christmas.

Creative Christmas Evening at Raby Castle

Head to Raby Castle Park and Gardens on 4 December for a festive evening of wreath-making, Estate grazing, and Prosecco in the newly restored, character-rich Riding School. It’s the perfect opportunity to celebrate the festive season, enjoy excellent company, and experience a beautiful venue at Raby Castle, Park and Gardens, tickets to this event are required.

Mince pie masterclass at Raby Castle ­­

Step back in time on 4 December and immerse yourself in the festive spirit with a mince pie masterclass in the magnificent Raby Castle. Set in the atmospheric Medieval Kitchen, this hands-on workshop offers a unique opportunity to learn the art of crafting traditional mince pies. Guided by the Estate Chef, you will explore the history and origins of this classic Christmas treat, uncovering the secrets of the perfect pastry and delicious fillings.

Make Your Own Wreath at No. 42

Enjoy the Christmas wreath-making workshop on 5 December. Enjoy hot chocolate and mince pies as you create a stunning wreath using fresh greenery from Auckland Palace grounds. You will be guided through each step to ensure your wreath is a showstopper! By the end of the session, you’ll have a beautiful, handcrafted wreath to deck your halls.

Durham Christmas Festival

Durham Christmas Festival will return to Durham City on 6-8 December, the festival is the perfect combination for Christmas shopping and seasonal entertainment in the unique and stunning setting that is Durham City Centre. With fabulous markets, the Craft & Producers’ Marquee on Palace Green and a Festive Outdoor Market in Durham Marketplace, the city will be full of festive music and special events to get everyone in the festive mood. From seasonal storytelling, to Carols for all in the Cathedral.

Artist Makers: Festive Creations at The Bowes Museum

Join artist Jane Young at The Bowes Museum on 7 December and get into the festive spirit as you use the collection and landscapes of the museum as inspiration to create festive decorations. The decorations you create will be great to take home and place on your Christmas tree or to give as a personalised gift to friends or family.

Christmas Crafting at The Story

Get crafty at The Story on 12 December. Regardless of prior crafting experience this is a perfect chance to design and create your own personalised traditional embroidered Christmas cards that you can send to friends or family or have them on display at home.

Step Back Into Christmas at Seaham Town Hall

Immerse yourself in this Victorian themed Christmas experience on 14-15 December at Seaham Town Hall. You'll make and create festive take home treats from the Victorian period giving you great insight into a Victorian Christmas. You can also meet Father Christmas himself and end it all with a staging of A Christmas Carol.

Christmas free family drop-in activities at The Story

'Oh no it isn’t, oh yes, it is!’ Join The Story for festive family fun as you explore the history of County Durham pantomimes and how they compare to the panto we see today.  Enjoy themed Christmas crafts on 15 December where you will learn all about County Durham’s Christmas past.

Christmas Craft Workshop at Durham University Oriental Museum

Find out how Christmas is celebrated around the world and decorate ceramic Christmas decorations to take home. Taking inspiration from objects on display across the Oriental Museum's galleries, visitors can get creative all season long and leave with a personalised decoration that will elevate your festive decorations at home. The workshop will take place on 21 December at the Durham University Oriental Museum.

Don't worry there are plenty more Christmas activities to discover across the Culture County this festive season, discover more here.

Christmas at the Palace at Auckland Palace

Immerse yourself in unrivalled festive splendour at Auckland Palace, as an incredibly special new Christmas event opens 15 November. Christmas at the Palace allows visitors to enjoy the remarkable interiors, with 12 rooms decorated, including the State Rooms, St Peter’s Chapel and the Bishop’s Apartment complete with stunning artworks and furnishings, transformed with a touch of Christmas magic. The displays and rooms have been curated by an international designer with more than 30 years of experience in the Christmas decoration industry, Christmas at the Palace is not to be missed.

Christmas at Dalton Park Outlet & Outdoors

Dalton Park will begin to look a lot like Christmas on 15 November , as the festivities start off with an immersive launch, featuring amazing roaming entertainment and a Santa’s Grotto experience. Dalton Park will also host the return of the much-anticipated Winter Artisan Market on 16 November, where you can stroll through a charming array of stalls showcasing unique handcrafted goods, perfect for finding that special gift or a treat for yourself. As you explore the market, indulge in a delightful selection of tasty food stalls offering seasonal delights, from comforting hot drinks to festive treats that will tantalise your taste buds!

Neapolitan Nativity at The Faith Museum

Get ready to be dazzled by the monumental 18th century Neapolitan Nativity scene. The remarkable Baroque créche is a giant Nativity scene staged in a true-life Neapolitan setting and is one of the most impressive and important examples outside Italy. Bringing together classical and Christian mythology with the traditional folk culture of everyday Naples, with over 421 individually carved figures making up the full nativity scene. The Neapolitan Nativity is included as part of the Christmas at the Palace experience and is available to see from 15 November.

The Plotters' Forest Enchanted Christmas Trail at Raby Castle

Step into a world of wonder and magic this festive season at The Plotters’ Forest Enchanted Christmas Trail, which promises an unforgettable experience for visitors of all ages. Twinkling lights, festive decorations, and the scent of pine will transport you to a world where Christmas magic comes alive. You can explore The Plotters' Forest Enchanted Christmas Trail from 16 November.

Christmas at the Movies by Candlelight at Durham Cathedral

Get ready to unwrap the ultimate holiday treat with our Christmas Movies Concert on 22 November! Embark on a jolly journey through the heart warming and hilarious worlds of beloved Christmas films, like "White Christmas", "Love Actually", "The Holiday" . The concert will be a joyful celebration of cinema that will leave you with a heart full of warmth and a smile as bright as Rudolph's nose.

Aglow at Auckland Palace

Last year's sell-out Christmas light trail which dazzled visitors to Bishop Auckland returns. From 22 November to 31 December 31, AGLOW will guide visitors through 22 glittering installations that set the picturesque parkland alight. The light festival will include the longest light tunnel in the country measuring over 100 metres, and the popular ‘Neon Trees’ highlighting the ancient trees in the parkland, and the spectacular ‘O Christmas Tree’, which is the tallest Christmas tree in the North of England standing at over 30 metres tall.

Christmas at Beamish 2024

Step back in time and enjoy the wonder of Christmas across different time periods. From the Georgian period through to the 1950s, delight in traditional decorations, tasty yuletide treats, festive music, and lots of fun activities to help you count down to Christmas, starting 23 November. Festive evenings will also take place at Beamish Museum across various nights throughout December, giving you a chance to enjoy twinkling lights, festive entertainment, and seasonal treats under the night sky. 

Forest of Light at Beamish Hall Hotel

Gather the family and explore the Forest of Light as the doors open to the wonderful world of magical illuminations and fantastic lighting displays starting 23 November. At night, when the moon takes its place in the sky the magical forest comes to life. The Forest of Light is a captivating, illuminated experience set within our enchanted ancient woodland. With illuminations, music, interactive props, projections to dazzle and amaze with specially commissioned pieces for Forest of Light, which means that this is a unique experience not to be found anywhere else.

Bishop Auckland's Christmas Town

Bishop Auckland is fast becoming known as the Christmas Capital of the north and Christmas Town 2024 is building on the success of last year’s event and extending its festive magic to a full 10-day celebration. From 29 November to 8 December, the town’s historic market square will be transformed into a winter wonderland, delivering an unforgettable festive experience for all visitors. Attractions such as giant tipi bars, ice rink, Santa’s Grotto, and the traditional ferris wheel will return with the addition of new features like a magical carousel, vibrant Christmas market stalls, character meet-and-greets, and Merry Makers Workshops, making this year’s celebration even more spectacular.

Durham Christmas Festival

Durham Christmas Festival will return to Durham City on 6-8 December. The festival is a perfect combination of Christmas shopping and seasonal entertainment in the unique and stunning setting that is Durham City Centre. The markets will include the Craft & Producers’ Marquee on Palace Green, and the festive outdoor market in Durham Market Place and Durham Market Hall, which will be open each day of the festival.

Winter Market at The Bowes Museum

The galleries and grounds of the French-styled Museum in Barnard Castle are once again set to come alive with the sights, sounds and smells of the season as the highly anticipated annual Winter Market returns from 13-15 December. Not only does the market offer am unique shopping experience with a wide variety of local and handmade gifts, but it also includes free access to the museum’s stunning galleries and exhibitions, ensuring that visitors can immerse themselves in what the attraction has to offer.

Don’t worry if you want even more festive events, there are plenty more Christmas experiences to discover across the Culture County this festive season.Why not make it part of a winter break. 

Ahead of the fourth annual Bright Ideas Gathering on 2 November 2024, The Bright Ideas Gathering is an event that brings together visionary thinkers and creative change-makers for a day of bold ideas and thought provoking conversations. Joanna has kindly sat down with the Culture County to explain the process of trend forecasting, the certain trends that didn't make it and how retailers decide what products to put in front of the customer. 

Q. Hi Joanna, firstly, welcome to Durham, could you give a brief overview of your talk and what you hope the audience will take away from the Bright Ideas Gathering?

A. Thank you! I’m really looking forward to the event, both to speak and to see the other amazing keynotes. My talk is a behind-the-scenes look at how the brands and retailers we buy from decide what to put in front of us as consumers. They spend two- to five years profiling what we will need and crave, anticipating our tastes before we know ourselves what we’ll want. I wanted to explore the tension between what we consider to be our personal tastes and autonomous choices with what brands plan for us to have. I’ve had over 25 fascinating years in the trend forecasting industry looking at consumer behavioural psychology, how influence spreads among different groups of people and the motivations of brands and I’m going to explore that in my talk.

Q. How does the process of trend forecasting work? Is it a seasonal operation or are you consistently monitoring shoppers’ activity and what people are watching and talking about?

A. We track and monitor trends all the time, in fact we use an app called Slack that pings constantly as our trend team and international trend scouts share new ideas, innovations and seeds of an emerging trend from all over the world. Our job is to cluster these together and make them meaningful for a variety of sectors, markets and companies. We do publish a forecast of four trends every six months and these showcase trends two years ahead for the home and interiors industry. If we’re commissioned by a brand in say the kitchen or domestic appliance industry, they will be working five years ahead so we have to use different methodology to forecast that far ahead. It’s less about predicting the future when you’re working that far ahead, and more about understanding the context in which the future consumer will live and creating a series of preferable and probable scenarios that could occur from that.

Q. Is it hard to separate personal opinions on trends when forecasting or is this something that you learn to separate over the years?

A. I learned at the very start of my career that personal opinion has to be carefully expressed. It’s fine for us all to have opinions of course, but when you’re working on a trend forecast for a global corporate business and they are expecting millions of consumers to be drawn towards it, you need to include as much diverse opinion and thinking as possible when you are crafting it to ensure it lands well with multiple intended audiences. If you exclude certain groups from the forecasting and ideation process, you can get a nasty shock when that idea hits the market. I can have an opinion, but if the audience for one of my clients trends is an eight-year old boy, my opinion isn’t going to be all that relevant! So really our focus is on understanding what’s motivating the end consumer and to represent that. I have noticed as I’ve got older and more experienced that I am seeing trends come around for the second or third time, and whilst that might have a particular meaning for me, for a younger audience, they will explore that trend like it’s completely new and fresh. We have definitely forecast décor trends before that I don’t personally like, but that have sold really well to younger audience, there is a sort of generational aesthetic.

Q. Can you remember a time when a brand, sector or even the media was convinced on a trend that never materialised, an example I can think of was 3D TV’s, which threatened to make a breakthrough in the early 2010’s but ended up being seen as more of a gimmick, niche product?

A. So many examples! There are trends that people get very over-excited about that don’t come to fruition, for example even in recent years we’ve had the ‘Metaverse’ and before that NFTs and before that cryptocurrency, even the Smart Home promised so much that really hasn’t delivered much value in over 15 years since it first emerged. There is a bit of an obsession with tech trends here as you can see, where there is heavy investment in innovation but the promise of mass-market uptake is just not evidenced.

Q. How has trend forecasting changed in the last 10 years, with the growth of personalised advertising, online shopping, supermarket loyalty schemes and just generally a whole lot more data. Is this something that has helped forecasting or is it still more of a manual process which data can’t predict?

A. There is more data but data only really ever tells us what’s happened before. Humans are intrinsically fickle and illogical so forecasting future trends isn’t simply a case of spotting a pattern and projecting that forward. There are all kinds of ‘chaotics’ that come along and impact a consumer’s mindset, tastes and needs. It’s what makes the job so interesting really. Part of trend forecasting is actually planning and imagining multiple future scenarios and mapping these out or tracing back from a ‘preferred’ future a brand would like to create. So data and research make up part of the method, but so do creativity and imagination. Trend forecasting both a social science and an art.

Joanna Feeley will be among 13 other guest speakers attending the fourth annual Bright Ideas Gathering on Saturday 2 November at the Gala in Durham City. The Bright Ideas Gathering is an event that brings together visionary thinkers and creative change-makers for a day of bold ideas and stimulating conversations.

Discover more about the event here. 

Whether you're craving a family Sunday lunch, a brasserie snack, an intimate dinner for two or a celebratory afternoon tea, the award-winning restaurants at Headlam Hall have a delicious seasonal menu to suit all tastes. 

Owned by the Robinson family, who have farmed here for four generations and run the hotel alongside their dedicated team, Headlam Hall specialises in providing the very best of local produce, including from its own kitchen garden.

Sunday Lunch

Sunday lunch at Headlam Hall is something of an institution. An authentic and traditional experience in this fabulous Jacobean country house, guests can enjoy pre-lunch drinks in the relaxing lounges and bar, and an after-lunch stroll around the beautiful gardens if it’s a fine day. 

On offer this Autumn are a combination of traditional Sunday roasts (including Roast Sirloin of Deerness Valley Beef) as well as some more contemporary dishes such as Baked Fillet of North Sea Cod or Wild Mushroom and Asparagus Risotto.

Sunday lunch is served between 12pm and 2.30pm, and the hall has beautiful private dining rooms – including the popular Drawing Room which overlooks the walled garden - available for special occasions.

Autumn Menu

Having been awarded Taste Durham Local Produce and Highest Quality Assured Awards, the kitchen team under Head Chef Austen Shaw enjoys an excellent reputation week-round for producing tasty dishes.

The main Hall is open for lunch from 12pm-2pm and dinner from 6pm-9pm. One new dish expected to be popular this Autumn on the dinner menu is Braised Ox Cheek, potato and vegetable terrine, spinach, wild mushrooms and peppercorn sauce.

Fab Foodie Events

This Autumn, the hotel is also putting on a great range of foodie events. On Friday 25 October, there’s a Bavarian Night in the Brasserie - a themed three-course evening meal in the spa brasserie.

On Friday 15 November do't miss the special Champagne Dinner in conjunction with Drappier Champagne. This special event includes tasting of four Champagnes combined with a delicious 4 course menu. 

If you're looking for new places to visit in Durham with your dog this Autumn, then look no further. We have sniffed out five of our favourite spots, approved by our three spaniels, Willow, Bobby and Finn!

Durham is bursting with fantastic dog-friendly places to visit, whether you're looking to explore scenic, coastal trails, immerse yourself in historical sites, or enjoy the tranquility of lush country parks, there’s something for everyone—including, our four-legged companions!

The Durham Heritage Coast

Top of our list is The Durham Heritage Coast. A trip to Durham wouldn't be complete without a walk along one of the dog-friendly beaches or coastal path trails. This coastline has been transformed from its industrial roots in coal mining into a stunning natural haven filled with rare plants and a rich variety of wildlife. With miles of dog-friendly coastline to explore, you’ll find plenty of spots where your pooch can run free and enjoy the fresh, coastal air just as much as you. Whether it’s a leisurely walk or an adventurous hike along the coastal paths, the Durham Heritage Coast offers something for all dog owners.

The spaniels and I especially love Crimdon Beach situated at the southern end of the Heritage Coast. Crimdon offers a long stretch of sandy beach backed by grassy sand-dunes. The perfect place to stretch your legs, while your dog runs off some of that energy. We often extend our visit with a walk through the woodland dene where the dogs can enjoy the accessible paths that wind through the trees and under a very impressive viaduct. A visit to the dog-friendly Dunes cafe is a must, dogs are welcome at their outdoor seating as well as inside if you need to warm up on your autumn visit.

A short journey northwards along the coast from Crimdon brings you to Seaham, a bustling harbour town. Stroll along North Beach and you will discover a stretch of pebbly shoreline. When the tide is out, it uncovers rock pools your dog will love to explore. As you wander alongside the rugged landscape, make sure to keep an eye out for a piece of the famous Seaham sea-glass. Tiny pieces of beautifully coloured glass that are washed up from the sea. We owe these little treasures to the Londonderry bottle works which thrived here during the Victorian era. Seaham is a vibrant coastal town and to make the most of your visit here we recommend a jaunt along the sea-front to enjoy a bite to eat in one of the many dog-friendly cafes and bars.

Consider visiting the charming marina to watch small boats glide by the lighthouse and explore the local businesses serving delicious homemade food, freshly brewed coffee, and ice cream for dogs.

Dalton Park Shopping Outlet

Have you ever visited a dog-friendly shopping outlet that doubles up as the perfect place to walk your dog? Well now you can incorporate both with a visit to Dalton Park!

As well as experiencing dog-friendly shopping, Dalton Park boasts 55 acres of parkland for you and your dog to discover with three walking routes. Stretch those legs and paws over hills that were created out of colliery spoil that was excavated to create the space for the biggest shopping outlet in the North East.

A visit in Autumn is the perfect time as you can enjoy a brisk walk coupled with a warm hot chocolate. Followed by some retail therapy alongside your furry friend. Dalton Park have thought of it all when it comes to welcoming dog owners.

Look out for shops with dog-friendly stickers in their windows (which to be honest, is most of them). You'll find hydration stations so no need to bring your own water. At each entrance there are disposable poo bags and bins. They even offer doggy first aid should it ever be needed. For the humans, we can enjoy over 65 world-famous brands and upto 70% off. Dalton Park offers a variety of dog-friendly dining options.

Recently, my friend and I had the pleasure of enjoying brunch at Cafe Etto with our spaniel, Bobby, along with her cockapoo, Betty. A warm brioche bun filled with bacon and egg, accompanied by a fresh latte, provided the ideal sustenance before we explored the parkland.

The trails, marked by signposts, lead you up the hills to enjoy panoramic views of the shopping centre and the surrounding area. The dogs thoroughly enjoyed themselves, sniffing out the right way and adventuring through the tall grasses. A complimentary map of the parkland is available at the customer service centre, situated next to the Levi's store.

Raby Castle, Park and Gardens

For dog owners like us, Raby Castle, located in the southern part of the county, offers an excellent opportunity for a delightful day out with your dog. This remarkable 14th-century castle is one of the most impressive and well-preserved castles in the North, surrounded by 200 acres of lush parkland. Although dogs are not allowed inside the castle itself, there are many dog-friendly areas to explore and enjoy.

During our recent visit to the annual 'Bark in the Park' event, we took the opportunity to discover all the wonderful features this estate has to offer.

First on the agenda, to tire out the dogs, we ventured to the deer park and its walking paths. If it's your first visit, you may be delighted to learn that Raby Castle is home to two deer species: the Red Deer and the smaller Fallow Deer. Both herds are descendants of deer that have been there since the Norman era. With the spaniels securely on their leads and three walking paths available, we chose the red walking route.

This popular circular trail offers a bit of everything, allowing for stunning views of the castle, both the high and low ponds, and the opportunity to observe the deer. The route typically takes around 20 minutes to complete. Pick up a map from their admissions team.

Next, we visited The Walled Gardens which offered a peaceful stroll through a classic English Garden maze of yew hedges and the iconic Raby fig. As we strolled along the winding paths, we found ourselves admiring the pristine floral displays that captured the essence of the garden's charm. We enjoyed sipping a fresh coffee from the pop-up café and taking a rest on one of the grassy banks whilst taking in the beautiful surroundings.

For lunch, we visited The Vinery, which boasts a range of freshly baked pastries, savoury snacks, and refreshing salads. Dog-friendly inside, it offers a cosy retreat from the autumn cold, serving lunch dishes inspired by and sourced from the picturesque Raby Estate. We opted for freshly prepared sandwiches, followed by lemon meringue pie and Victoria sponge cake, all complemented by a pot of tea and a latte. The spaniels were not left out as they lapped up a puppucino.

Finchale Priory

Finchale Priory, like many English Heritage sites, welcomes dogs. It is wonderful not having to forgo visiting a place just because it is not pet-friendly. Who would not appreciate exploring a piece of history with their dog?

Known locally as ‘finkle,’ the priory is a short drive from Durham City and is perched beautifully along the River Wear. The site's history dates back to St. Godric, a mysterious figure who chose a hermit's life at Finchale. Now, visitors can wander through the priory's historical ruins with their dogs.

You can see St. Godric’s initial church and tomb, and the charming hermitage where Durham monks once sought solitude. Each stone tells a story of the dedication and peace that Finchale has known over centuries. Dogs must be kept on lead throughout the grounds of the priory but like our visit to the priory you can extend it with a tasty meal or treat from the on-site dog-friendly café, followed by a leisurely riverside walk through Cocken Woods - where the dogs can have a run around.

Finchale Priory is actually a part of the six Northern Saints Trails - 'The Way of Learning'. If you and your dog are feeling particularly adventurous why not challenge yourself to complete this or one of the other Northern Saints Trails.

Hardwick Park

Located near the A1, in Sedgefield, lies Hardwick Park, a Visit England accredited country park bursting with vibrant autumnal colours and welcoming to dogs. Originating from the 18th century, the park had deteriorated but restoration began in 1999 to return it to its former splendour.

The pay & display car park is conveniently situated adjacent to the visitor centre, complete with a designated dog exercise area—a thoughtful feature since dogs must be on lead along the trails due to the ducks, geese, and swans that live there.

For those who prefer their dogs to roam more freely, there's no need to worry. Beyond the tower, a tunnel on the right leads to two expansive fields popular with dog walkers. Just make sure there are no sheep present during your visit.

After the spaniels had burnt off some of their energy, we strolled around the lake and through the woods admiring the beautiful autumnal colours. Keep an eye out for some very impressive sculptures and gothic ruins which add to the parks charm. Post-walk, we visited the dog-friendly Towers Cafe for lunch. Dogs are allowed inside and at the outdoor seating, or a good idea, on a sunny day, would be to order your food to take out and enjoy it by the lake.

The Tower Cafe offers delicious homemade lunches, including their signature corned beef pie. We indulged in a freshly prepared toastie with salad, a warm cheese scone, and generous portions of cake, complemented by a latte and a pot of tea—an exceptional dog-friendly day out.

Like what you read? Follow more of Willow, Bobby and Finn's adventures on their Instagram and Facebook accounts. 

If you're seeking ghostly thrills in Durham, the "Walking with the Ghosts of Durham" tour offers a three-hour journey through the city's chilling past. Led by Durham’s very own ghost whisperer, this spooky stroll takes you through Durham City’s eerie streets, filled with spine-tingling stories of long-lost souls.

You’ll hear so many incredible stories and fascinating facts about the city and wider county during your walk. To give you a taste of what to expect, we’ve picked four of our favourite ghost stories we heard on this chilling ghost walk!

The White Lady of Crook Hall 

Tucked away on the edge of Durham City you’ll find the mysterious medieval Crook Hall and its stunning gardens. A beautiful place to visit during the day, with many characterful gardens to explore, but as darkness falls, the ancient walls start to whisper secrets of the past, and an eerie stillness takes over.

Dating back to the 13th century, Crook Hall has been the subject of many ghostly tales and paranormal sightings over the years. Its long history, with centuries of human activity within its walls, makes it fertile ground for stories of spirits who refuse to leave.

Many spirits have been spotted at Crook Hall, but the most famous ghost is the White Lady. This spirit is thought to be a young woman who died tragically in the hall when she was pushed down the stairs and broke her neck. Dressed in a flowing white gown, she has been spotted floating through various parts of the Hall and peering from the windows. She was also seen by the hall’s previous owners sitting at the end of their bed!

The Ghostly Piper

The ghost of Jimmy Allen, is one of the city's most famous spirits. Jimmy was a Northumbrian piper, born in 1733, and his talent on the Northumbrian smallpipes earned him a reputation as one of the finest musicians in the region. 

However, Jimmy's life was far from glamorous. Despite his musical abilities, he led a troubled and reckless existence. A known womanizer, gambler, and rogue, Allen often found himself on the wrong side of the law. He was infamous for stealing horses, which eventually led to his downfall. After years of avoiding capture, Allen was arrested and imprisoned in Durham City for his crimes.

In the late 18th century, Jimmy was locked up in Durham Gaol, a notorious prison located near Elvet Bridge. Though his days of freedom were over, Jimmy Allen continued to play his pipes while incarcerated. Despite his crimes, Allen was well-liked by the people of Durham, and many petitioned for his release. There are stories that a royal pardon was issued for Jimmy, but it arrived too late. He died in 1810, having spent the last years of his life behind bars. 

Late at night, particularly around Elvet Bridge, some claim to hear faint strains of haunting, sorrowful pipe music carried on the wind. The entrance to the old House of Correction is still visible beneath Elvet Bridge, which is now the location of a nightclub named after the infamous piper. Bar staff and visitors have reported experiencing the uneasy feeling of being watched and unexplainable activity inside the bar.

Simple Jimmy

Along the cobbled streets and winding alleys of Durham City, a ghostly figure known as Simple Jimmy is said to roam, a tragic soul who lingers long after death. For centuries, locals have whispered of strange encounters with this spectral being, who is infamous for a peculiar, and sometimes startling, habit - pushing unsuspecting passersby.

Jimmy lived in Durham during the late 18th century, when the city was bustling with miners, merchants, and clergy. He was a simple man, with an innocent and childlike demeanour that made him a well-known figure around town. People called him "Simple Jimmy," not out of malice, but because of his gentle nature.

Jimmy spent his days wandering the streets, often helping with small tasks for the townsfolk. He had a particular fondness for the market on Framwellgate Bridge, where he would sit for hours watching the people come and go. He would often play pranks and playfully push locals.

Over the years, Jimmy’s ghost has become a familiar part of the city’s haunted folklore. It seemed his spirit had retained the mischievous nature he had in life. Tourists and locals alike have often reported feeling uneasy near Framwellgate Bridge or in the city’s shadowy alleyways. Many have described the sensation of being followed, and without warning getting gently shoved forward.

So take care as you walk along the river or through the old city streets, as Simple Jimmy may just be waiting to push you forward!

Mary Ann Cotton

Mary Ann Cotton is one of Britain's most notorious female serial killers, often referred to as the "Black Widow”. She became infamous for poisoning multiple people, including several of her own children, husbands, and lovers, primarily with arsenic, to claim insurance money and other financial benefits. Her string of murders led to her arrest in 1872, and she was executed by hanging at Durham County Gaol in 1873.

Though Cotton was convicted over 150 years ago, her story still haunts the whole county to this day, especially in the city where she spent her final days. Legend has it that her spirit continues to roam Durham City, particularly around the old Durham County Gaol, where she was imprisoned and hanged. While the prison itself has long been demolished, its location still sparks rumours of ghostly activity. Some claim to feel an eerie presence in that part of the city, particularly near the site of her execution. 

The Dunn Cow pub also known as the Hangman’s Pub, is where the Goal’s Hangman would stay before and after hangings. It was from the inn, that the hangmen would also sell eerie souvenirs - inch long pieces of the rope used to hang people - "Money for old rope". After the hanging of Mary Ann Cotton on 24 March 1873 executioner William Calcraft returned to the inn to sell inches of rope, and it is said that Mary’s spirit followed him to the pub.

To this day, she still makes her presence felt. Objects at the pub are said to move by themselves and beer pumps are often interfered with. Footsteps have been heard in the corridor and people have even claimed to see apparitions in the bar.

Discover more terrifying tales

What to hear more Durham ghost stories? Join 'Walking with the ghosts of Durham' this spooky season to uncover more unbelievable stories of the county’s haunted history.

Throughout the year you’ll find different private and public ghost walks available. To enquire or book your walk message the Walking with the Ghosts of Durham Facebook page, or email durhamghostwhisperer@yahoo.com

Durham Book Festival 2024

Get ready for an epic literary adventure! Some of the biggest names in fiction are hitting the city, and you won't want to miss it. The likes of Helen Fielding, Rebecca F. Kuang, Jodi Picoult, Alan Hollinghurst, Tracy Chevalier, and David Peace are just a few of the incredible authors lined up for this event.

Over three jam-packed days, there will be more than 35 events to dive into. Whether you're into history, humour, poetry, or philosophy, there's something here for everyone. A real treat is in store with an exclusive reading from Pat Barker CBE’s latest novel, who is an acclaimed Durham author.

Plus, Terry Deary, the genius behind Horrible Histories, will chat about his first history book for adults. You can also roll up your sleeves and get creative at writing workshops or bring the little ones along for a fun story time. So, grab your friends, your notebooks, and your curiosity as this is going to be a memorable experience!

The Glittering North at Raby Castle

This autumn, Raby Castle, Park and Gardens is set to dazzle the North East with an exhilarating event you won't want to miss. The grounds will transform into a magical wonderland filled with live music, mesmerising dance performances, and captivating puppetry. Stroll through the  illuminated paths as each performance comes alive in stunning detail, creating an atmosphere of pure enchantment.

With selected dates throughout October and into early November, this extraordinary spectacle promises to immerse you in a world of magic and creativity. Gather your friends and family for an impressive night under the stars at Raby Castle.

Chester-le-Eats 2024

Hold onto your hats, food lovers!  Chester-le-EATS is here for its third dazzling year, and they are rolling out the red carpet for the grandest gastronomic gala of 2024! Bigger, bolder, and bursting with flavours that will have you begging for seconds!

The event is brought to you for free by Durham Cricket on 5 & 6 October, bringing an unrivalled celebration of culinary excellence, giving you a chance to savour the finest local flavours from Chester-le-Street and the vibrant heart of the North East.  Chester-le-EATS have teamed up with Proper Mint Concerts to spice up the weekend with an epic parade of live local bands and musical acts. Chester-le-Eats is sure to provide a sensational mix of scrumptious eats, cool drinks, and fabulous live entertainment.

Pumpkin Patch 2024 - Holmside Park

Get ready for a pumpkin party at Holmside Park this autumn!  Holmside Park’s Pumpkin Patch is bursting with loads of future jack-o-lanterns just waiting for you to pick and carve. This year's Pumpkin Patch is shaping up to be the best one yet, packed with awesome autumn photo ops and fun pumpkin activities for the whole family! The best part is you can just book your all-day park admission for any date they are open in October, and you’ll get free entry to the pumpkin patch! Plus, there’s no pressure to buy pumpkins if you don’t want to.

Pumpkin Forest - Auckland Palace

Get ready to be enchanted at Auckland Palace with their brand-new light trail, the Pumpkin Forest! This awesome night-time event is all about celebrating autumn, featuring more than 600 hand-carved pumpkins glowing in the dark, plus heaps of colourful chrysanthemums and decorative gourds sprinkled throughout the gardens. It’s a magical experience that’s perfect for families and anyone looking to soak up the seasonal atmosphere.

North Pennines Stargazing Festival 2024

If you're a fan of stargazing, you're in for a treat at the North Pennines National Landscape and UNESCO Global Geopark! With some of the darkest skies in the country, this is the perfect spot to soak in the beauty of thousands of stars on clear nights. Here, you can truly appreciate the wonders of the universe. The North Pennines Stargazing Festival is happening from Friday, October 25, through to Sunday, November 3. There are loads of events lined up across the North Pennines, Durham Dales, and beyond. Whether you're a seasoned stargazer or just curious about what's up there, there's something for everyone. Get ready to grab your binoculars or telescope and enjoy some celestial magic!

Space by Luxmuralis at Durham Cathedral

Luxmuralis is back for its third year at Durham Cathedral, and this time it’s all about Space. Stepping into the cathedral you will embark on a 45-minute journey filled with stunning projections and an immersive soundscape. As you wander around the cathedral, you'll come across vibrant visuals in different areas that will truly blow your mind. As the cathedral’s soaring columns are transformed by light, the space will be clear of pews, giving you a moment to pause, looking out into space and thinking about what humans have achieved.

Pyromusical 2024

Get ready for a memorable night of dazzling entertainment as Pyromusical returns to Bishop Auckland on Saturday, 2 November. It’s the North East's biggest fireworks extravaganza, and now in its sixth year, this multi-sensory event promises to dazzle audiences of all ages as fireworks burst into life above the stunning seven-and-a-half-acre outdoor stage. A breathtaking display of colours and patterns, perfectly synchronized to a soundtrack filled with toe-tapping hits from the last five decades! As you gaze up at the November night sky, prepare to be wowed by a symphony of lights and sounds that create an enchanting atmosphere like no other.

Don’t worry if you want even more events, there are plenty more events and venues to discover across the Culture County this Autumn.